Hijabs never looked this good!
Nairobi is buzzing with activity and a lot of brands are launching new products, getting old products restocked and opening new locations. One brand that got us all talking is the Ugaasadda clothing store that just set shop in Parklands, Nairobi. The founder, Ugaaso A. Boocow, a Somali-Canadian blogger and published photographer announced last week that her brand was opening a second store in Nairobi, having been in business in Toronto, Canada.
According to the website,
Ugaasadda means “the Queen” in Somali, deriving from the noun Ugaaso “Queen.” We believe in sourcing the best fabric from all over the world and rendering exceptional customer experience fit for a queen. All core collections are essential modest pieces to build a seasonless wardrobe on. As a nod to Ugaaso’s ancestral roots, some of her favourite picks are given ethnic Somali names, celebrating culture and diversity, and promoting cultural sensitivity within the modest fashion industry.
Hijabs a big part of the Muslim woman’s everyday fashion decisions and having high a quality and boldly coloured brand to shop from is amazing news.
The hijabs come in all sorts of colours and we cannot wait to try the amazing fabrics out.
The store is located in the Amco Crystal Building (Parklands) and their number is 0796 431 118.
Have you been to the store before? Here is the new hijabi barbie doll turning heads all over the world.