Influencers are taking the digital scene by storm. Whether it’s on youtube, Instagram, Twitter or any social media sites, there’s no denying the force of influencers and the ability to tap into the digital economy. Mihlali is a master in video content creator who creates beauty and lifestyle vlog content on youtube and Instagram. The 23-year-old, who started creating tutorials in her bedroom, has a following of 735 000 followers on Instagram.
What is the Instagram rich list? The Instagram rich list ranks influencers and highlights the estimated pay they receive through marketing campaigns. Mihlali Ndamase, a beauty influencer, is the first African to make the Instagram rich list. It is estimated that Mihlali receives $1800 (R25,000) per Instagram post. This makes her the 17th highest paid make-up artist in the world and 135th highest paid Instagram user according to a list released by UK based media company Hopper HQ.
Apart from her known role as a beauty influencer, Mihlali dedicated her time to give back to young underprivileged girls through her very own Siyasizana foundation. Other Africans who appeared on the list are Tiwa Savage, Candice Swanepoel and Anerlisa Muigui. Business and reality star Kylie Jenner appeared the top of the list-making R16.6 million per post.