A Kenyan mom of three, is slowly changing the perception of the sleek blue eyed Barbie as the only option for little girls by introducing an alternative, ‘Mimi’ and we absolutely love it!
Nancy Nkirote, based in Switzerland is the creative director of Mimi Authentic, which was founded to promote cultural awareness and self-consciousness of little girls. What is even crazier is that each of the dolls has a unique facial expression and a back story.
There is Mimi Nasiaye, from the Maasai community.
Mimi Malaika who represents children affected by HIV. This is usually based on how her child interacts with the doll.
“Currently we are giving out this doll to kids with HIV and we hope to give them a special friend that they can talk to without being judged or criticised, or sidelined.”
“I came up with the idea to give my dolls personality and a story behind them so I thought if I give my dolls a character.”
“If I give them a story behind them, then my kid and other kids will read the story and they will also connect with Kenyan cultures.”
“Under-representation has plagued the toy industry for decades. But Nkirote is hoping her Mimi Dolls will change all that, by giving children on the continent something they can relate to.”
She says that everything about the dolls has been carefully though through.
She hopes that the children who eventually play with them will learn something from them.
Nancy is truly is our favorite Shujaa of the week.