Remember when Issa Rae announced that she was chosen to take part in the cover girl campaign?
Now the campaign video is finally out! Issa graces the video in all her dark skin glory which also features singer Katy Perry, professional road racer Shelina Moreda, and even Elon Musk’s Mom, Maye Musk—glistens during scenes of strength (like motorcycles racing and weightlifting) juxtaposed to flashes of lashes, lipstick and beauty shots. The ad promotes that all women should be living life on their own terms with style at any age. This is perhaps Covergirl’s most diverse line-up, which should be a breath of fresh air for many women. It is a fresh take on what it means to be a “Covergirl”.
Issa posted a snippet of the video stating:
For me, “I am what I make up” means that I control who I want to be. I’m thrilled to be a part of a powerful film from such an iconic brand, with a dynamic group of women.
This campaign is a breath of fresh air for addressing diversity, especially in the beauty world as these women are from different race, careers and age group.
Check it out below:
Issa is definitely going places You Need To See These Gorgeous Photos Insecure’s Issa Rae